Campus Lifestyle Pty(Ltd): A Whirlwind Journey from Chain Store Leftovers to Campus Couture
In the beginning:
Once upon a time in 2006, Campus Lifestyle was just a humble peddler of chain store over-runs. Fast forward to 2022, and voilà, it’s Dressco Promotions & Lifestyle Holdings, a fancy name for a company that’s now all about making its own apparel in Parow, Western Cape. They’ve got a knack for splitting personalities too – separating their sporty side, FiekaTM, from their more serious corporate and leisure wear. Campus LifestyleTM, born in 2018, is the cool kid on the block, a 100% female-owned prodigy in sportswear, uniforms, and even safety-wear (because who says safety can’t be stylish?).
Brand Management:
With over 40 years of collective experience, these folks are like the brand whisperers for campuses. They’re not just about slapping logos on T-shirts; they’re in it for the long haul, turning brands into campus legends. They’ve even buddied up with the University of the Western Cape, showing them the ropes in brand consistency and making sure everyone from students to squirrels knows the brand.
Brand Promotions:
Campus Lifestyle doesn’t just talk the talk; they walk the walk, setting up snazzy campus shops filled with everything from sporty gear to corporate chic. They’re all about aligning their shops with their clients’ dreams, making sure every hoodie and hat tells a story.
Brand Interpretation:
These guys are like brand magicians, making sure your campus brand doesn’t just stay on campus. They’re all about creating an identity that sticks in people’s minds like that one catchy jingle. It’s not just about looking good; it’s about being a symbol of excellence, quality, and student satisfaction.
What Do They Do?
Brand Consulting: Pimping businesses’ style for market appeal.
Manufacturing: From idea to actual thing-you-can-wear.
Layout & Design: Making things look pretty.
Storyboards & Visual Aids: Because sometimes, you need pictures to tell the story.
Sublimation Printing: Fancy word for fancy printing.
Embroidery: Like your grandma’s, but cooler.
Pad Printing: Not just for pads.
DTF Printing: Direct to Fabric, not what you were thinking.
Screen Printing: Old school but still cool.
